WW

One of the most recent licence partnerships awarded to LBV is the iconic brand WW – formally known as Weight Watchers.

 WW and LBV have worked together since 2019, building this well-loved brand in the UK biscuit category , as well as developing products for WW studio’s and international markets.

We were able to apply our expert insight in the weight management market to help shape the evolution of the WW surface design. The brief was to improve on shelf impact , key product call outs and consumer appeal. Working , in collaboration with the team at WW , we were able to successfully influence the WW brand design template , to better reflect the needs of the UK consumer. This important change is now being rolled out across a number of WW food categories in the UK.

An example of insight , creativity and collaboration – instigated and led by LBV.