Baileys

We are super proud to have been selected by Diageo to partner with them in the development of the indulgent Baileys biscuit range. Baileys is the no.1 most loved spirit brand retailed in 155 countries.

Diageo were looking for a partner that could take the unique Baileys flavour experience and create a premium indulgent biscuit , further building on the successful range extensions that have supported the brands growth.

Through our global network of manufacturing partners we created a range of Baileys cream and crunchy biscuits that launched into 8 UK retailers for Christmas 2024. Initial sales projections were quickly increased as customer demand proved strong.

Watch this space – we’ve new launches planned for Christmas 2025 ….